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商品編號： 9-311-118 出版日期： 2011/06/08 作者姓名： Henderson, Rebecca M.;Johnson, Ryan 商品類別： Marketing 商品規格： 14p 再版日期： 2012/05/21 地域： United States;France 產業： Apparel industry;Beauty and personal care 個案年度： 2011 -
商品敘述：
Worldwide, and in the U.S. marketplace in particular, the French cachet of L''Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L''Or al had to cater to a diverse customer base: an aging population in the West, ethnic groups, aspiring and younger customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L''Or al worked to double its customer base to two billion by 2020 and increase to half from a third its share of sales from emerging markets.
涵蓋領域：
Cause marketing;Innovation;Market research;Patents;Globalization;Cross-functional management;Advertising;Market segmentation;Competitive advantage;Interpersonal communication;Branding;Sales cycles
相關資料：
, (9-312-062), 12p, by Rebecca M. Henderson, Ryan Johnson
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